Episode 2 of the latest BrandHook podcast series on Getting Intimate with Customer Experience is now live!
This week, BrandHook MD, Pip Stocks, talks with Jane Zantuck from National Gallery of Victoria about the cultural hub's latest exhibitions and what makes them tick.
With extensive public relations, advertising and marketing experience, Jane has worked across a broad range of local and global brands, from the State Library of Victoria to Ford Motor Company, and on projects including the Prime Minister's Awards for Community and Business Partnerships and Pavarotti on the Park.
As a director of the global public relations firm, Weber Shandwick Worldwide, Jane project managed the media, marketing and event program for the opening of The Ian Potter Centre: NGV Australia in 2002, and the re-opening of NGV International in 2003. Jane subsequently moved in house as the NGV marketing manager and was appointed head of marketing in 2013. Recent highlight campaigns include Andy Warhol / Ai Wei Wei and Van Gogh and the Seasons, the two most visited ticketed exhibitions in the history of the NGV.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
